With over 15 years of experience, I am a science communicator and the founder of Peak Wander Creative. My mission is to help organisations in science-related fields with their storytelling, making intricate topics and content accessible to a broad audience.
Melbourne Space Program: Launching a Brand Identity
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My role: Creative Communications Manager
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Challenge: The Melbourne Space Program (MSP) was poised to achieve a historic milestone with the launch of Australia's first locally-built student satellite called ACRUX-1. We needed to communicate the significance of this event and solidify MSP's position as a leader in the nation's burgeoning space industry.
Solution: I developed and executed a series of blogs and articles. This content chronicled the project's journey, explained the technical challenges, and celebrated the team's successes. My articles were published on the MSP website and shared across social media, serving as a primary source of information for the public and media.
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Key Contributions:
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Storytelling: I translated complex engineering and scientific concepts into compelling, accessible narratives that resonated with a diverse audience.
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Thought Leadership: My articles provided expert insights into the future of Australia's space industry, establishing MSP as a forward-thinking and innovative organization.
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Public Relations: The content I created was instrumental in generating media interest and positive public sentiment around the satellite launch.
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Results: The content successfully captured the public's imagination, establishing Melbourne Space Program as a hub for students to get experience in space technology. My articles contributed directly to the program's public visibility and credibility, helping to build a strong brand identity and celebrate a historic achievement for Australian space exploration.
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GE Healthcare: Audio Content Strategy
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My role: Content Marketing Specialist​
Overview: During my time at GE Healthcare, I was responsible for developing and producing a series of podcasts to establish the company as a leader in medical imaging and diagnostics.​
Featured Projects:
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"Elevating Imaging into the Future": An award-winning series I created and produced to position GE Healthcare as a thought leader in medical imaging. The podcast engaged a global audience of healthcare professionals and researchers.
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"The PoCUS Podcast": I also developed and launched this podcast to provide in-depth, focused content on Point-of-Care Ultrasound (PoCUS) for a specialised clinical audience. The series successfully served as a key educational resource, further solidifying GE Healthcare's brand authority
Impact: Together, these podcasts created a robust audio content platform that expanded GE Healthcare's reach, elevated its brand authority, and provided valuable resources to multiple target audiences.
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