The strategic value of your comms partner: Why scientists need us now more than ever

If you are a working researcher, professor, or scientist, you know the drill: your time is constantly pulled between the lab, teaching, grant writing, and peer review. Adding "public communication" to that list feels like a distraction from your actual job.

But in today's environment, where misinformation is rampant and public trust is fragile, communication isn't a distraction, it's an essential component of impact.

This is where I, your communication content partner, come in. We aren't here just to write press releases; we are here to maximise your research visibility, protect your reputation, and save you valuable time. Think of us as your dedicated, professional translators and strategists.

Here is how we can work together to ensure your findings reach the world.

1. We facilitate focus and simplify your message

Your work is inherently complex, and that complexity deserves respect. But the public, policymakers and media need clarity and speed. Our primary job is to help you extract the maximum public value from the minimum amount of your time.

• Crafting the core message (the "elevator pitch"): You are trained for nuance; we are trained for focus. We can work with you to distill your entire study into a compelling three-point takeaway and a concise "elevator pitch." This saves you from having to constantly re-explain your work to non-experts.

• Minimising your writing load: Stop spending hours agonising over a public blog post or a stakeholder summary. Provide us with your technical abstract and a few explanatory notes and we will draft the accessible content. We handle the structure, tone and language and you simply review it for scientific accuracy. We take the writing burden so you can get back to the research.

2. We are your creative translation experts

Data and statistics are the language of science, but stories and visuals are the language of public engagement. We are experts in turning your raw findings into accessible, compelling narratives.

• Visualising complexity: A dense table or chart is a barrier to entry. We collaborate with designers and content creators to develop infographics, videos and compelling visuals that clearly and immediately explain the mechanism or the impact of your research.

• The power of story and analogy: We help you identify the human element of your work. What real-world problem does it solve? What simple, everyday analogy best describes a complex scientific process? By framing your data as a story, complete with a challenge, discovery and future implication, we make it memorable and relatable.

The challenges facing science today, from polarisation to complex global crises, demand that every new discovery be communicated effectively. Your expertise in the lab, combined with our expertise in communication, is the most powerful combination available.

Peak Wander Creative specialises in turning this combination into a strategic advantage. We craft the compelling long-form articles and multimedia assets that translate your findings into lasting professional authority and public impact.

You don't have to go it alone. Let us partner with you to save you time and amplify your influence while you focus on the research.

Let’s talk about your next project